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Logo sizing

A company called Moscoso has designed a new logotype, which they plan to use at three sizes: full size (display), half size, and quarter size. But there’s a problem: at smaller sizes, the finer details of this font start to disappear.

Vanishing stems

  • ELEMENO PEA Inc.
  • ELEMENO PEA Inc.
  • ELEMENO PEA Inc.

In the absence of designed optical sizes for this family, a common reaction might be to redesign the logotype using a “sturdier” typeface, like a flavorless sans, that can weather rough environments or display at smaller sizes.

Bland sans

  • ELEMENO PEA Inc.
  • ELEMENO PEA Inc.
  • ELEMENO PEA Inc.

With variable fonts, smaller sizes can be tuned to preserve the more delicate features of the design without compromising the elegance of the display version. Through CSS or application math, these tweaks can scale as the font changes size.

The solution

  • ELEMENO PEA Inc.
  • ELEMENO PEA Inc.
  • ELEMENO PEA Inc.