The fictitious Elemeno Pea company is having difficulty spreading their brand across the full range of media for modern use. Being used in print to just scaling their artwork and having the printer over-ink the smaller uses, the thin hairlines that bring elegance to their pea products, is having a hard time in rendering in screen environments, where such elegant details ofter fail to appear.

The first instinct of their fictitious ad agency, probably based on the experience of doing the same thing over and over again and again from brand to brand, is to switch Elemeno to a simple, low contrast san serif with little or no flavor.

Elemeno instead, can now make a custom version of their logo as a scaleable font with an optical size axis that maintains the look, feel, and elegance of their products, without the concern for ink in print, and with control over their logo’s appearance with any rendering.